One of the best things that the very good organization known as IAP2 has done is to publish and promote its “Spectrum of Public Participation.”
This tool really helps organizations, businesses or community groups that are looking for public involvement by encouraging them to think hard about their goals, the “promise to the public,” and then their engagement tools and techniques.
Too many consultations rush ahead of themselves with tools and techniques before other considerations. “Let’s do a survey,” someone on a committee suggests, or “let’s empower people to help design a solution.” Those good intentions can go down in flames if the organizers haven’t thought through the goals and the nature of their public engagement.
As the Spectrum clearly lays out in visual form, it’s not a good idea to throw around words like “empower” and “collaborate” if, at the end of the day, you have no real intent to allow your public to influence or choose a solution. Many public consultation projects are actually “inform and consult” operations, where the public influence is constrained.
That’s not necessarily a bad thing. What’s bad is when we promise a higher level of involvement than we can really deliver.
IAP2 (The International Association for Public Participation) is an organization of professionals (we belong) who want to contribute to effective public involvement. Making clear tools like the Spectrum available for public use is a great step in that direction.
[featured image of London market by Aqwis (Own work) CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0), via Wikimedia Commons]
[…] 4. Use IAP2′s Spectrum of Public Participation. This is a visual guide to help you to pinpoint the level of audience participation and feedback for your initiative. Learn more about the IAP2 Spectrum of Public Participation here. […]