Soren brings a 30-year career perspective and design thinking to the public engagement process at Rethink Urban. He offers strategic communication design for local government, non-profit agencies and business leaders interested in sustainable development and socio-environmental responsibility. His strategies for creative service procurement and fulfillment lead to deliverables that engage. He leads community organization for local initiatives, neighbourhood associations and non-profit organizations, public education and outreach for placemaking, smart growth, urban watershed renewal and environmental conservation. His approach is influenced by urban planning thinkers and writers, Jane Jacobs, Christopher Alexander and contemporaries who are putting ideas into practice. He is the City Organizer for Jane’s Walk Victoria – citizen-led walks to get to know your city.