Steve Woolrich – Principal
For more than 25 years Steve Woolrich has established a reputation for excellence in policing, corrections and corporate security and is the principal of Rethink Urban Inc. He is an expert in Crime Prevention Through Environmental Design (CPTED) and trained in SafeGrowth®. Steve has a keen interest in social issues and community development throughout Canada and abroad. He supports Restorative Approaches, Trauma-Informed Practice (TIP) and is a trained Peace Circle Facilitator. Steve is a collaborator and is drawn to organizations and leaders that are actively engaged in their communities. He is passionate about creating safe and healthy communities and neighbourhoods. Steve is a director with the Greater Victoria Placemaking Network, striving to help create safe and compassionate streets. He specializes in developing positive strategies for Gang Reduction and Graffiti Abatement and has made a personal commitment to creating engaging urban spaces by initiating Street Piano initiatives that continue to inspire other cities to ‘pick up the tune.’ Steve is an avid supporter of Arts and Culture and often uses his passion for creativity to enhance community projects such as Art Alley.
Lisa Arora – Partner Consultant
Lisa is an expert visual facilitator, certified mediator and engagement specialist. She works with business leaders and community groups using interactive visual methods to empower collaboration, improve relationships, resolve conflicts and inspire solutions.
With 1000+ visual meetings under her belt and footprints around the globe, Lisa has worked with Fortune 500s, government agencies at all levels, First Nations, and non-profits to tackle complex, deep-rooted challenges across a full spectrum of industries from healthcare to high-tech to land development.
Lisa believes positive change begins with a well-structured conversation and that to solve the large, complex, deeply entrenched challenges we face now, we need many points of view.
Lisa brings a bright, creative, straightforward nature, with an eye for possibility and an emphasis on results. Her meetings result in clarity, alignment and forward movement.
Brekke Beyer – Systems Change
When Brekke retired a Lieutenant-Commander with 18-years service as a Naval Engineer, she wanted to figure out why economies everywhere seem so disconnected from people. During her service, her specialty had become spanning hierarchical boundaries to inspire collaboration amidst dissimilar interests and outcome goals. From apprentice technicians to operational commanders, she strengthened peoples’ capacity to navigate conditions of uncertainty and change, and to take action. In transferring her experience in integrated systems and organizational leadership to the world of Community Economic Development, she’s learned essential lessons about thriving in environments where multiple worlds collide.
Integrated systems — specifically, relating to divergent interests to reveal intersections in practice — is truly Brekke’s world: she has a software engineering bachelors degree from the Royal Military College; Master of Arts in Integrated Studies in Global Change through Athabasca University; Community Economic Development professional certification from Simon Fraser University and Master of Business Administration in Community Economic Development and Leadership from Cape Breton University.
Lorne Daniel – Founder
Lorne is a retired communications and community engagement professional. His work as a lead consultant on a variety of urban projects has won awards from the International Downtown Association and Canadian Institute of Planners.
He lives in Victoria, BC, Canada, where he has led urban innovation projects and founded the Greater Victoria Placemaking Network. In 2015, he received the City of Victoria Mayor’s Medal for Community Leadership.
Brian Einarson – Partner Consultant
Brian recently hit the reset button and left a great gig in the City of Red Deer Social Planning department to move out to beautiful Vancouver Island. A University of Manitoba graduate, Brian went on to a 20 year career with the RCMP. It was during that time he became one of the first certified CPTED (Crime Prevention Through Environmental Design) practitioners. Following his retirement from the RCMP, Brian went on to work in education, health and community development. Brian draws on his experiences from busy city policing to remote isolated communities to inspire his passion for positive social change. Whether it was having an important meeting in a back alley or building an aquaponics garden in his office, Brian strives to move the social needle using the collective wisdom of community, and the power of fun.
Tanya Gadsby – Graphic Recording Specialist
Tanya is a graphic recorder and visual specialist based in Victoria, BC. Graphic recording is the creation of hand illustrated “infographics” on large sheets of paper – this is done live during meetings, conferences, and events. Tanya synthesizes conversations into concise images and text that keeps the audience engaged and inspires new ideas. She has collaborated with governments, corporations, community groups, and small businesses. She also specializes in illustrated videos and small-scale infographics. Her Bachelor of Fine Arts and background in community engagement contribute greatly to her work. Visit Tanya’s website at the Fuselight.
Soren Henrich – Communication
Soren brings a 30-year career perspective and design thinking to the public engagement process at Rethink Urban. He offers strategic communication design for local government, non-profit agencies and business leaders interested in sustainable development and socio-environmental responsibility. His strategies for creative service procurement and fulfillment lead to deliverables that engage. He leads community organization for local initiatives, neighbourhood associations and non-profit organizations, public education and outreach for placemaking, smart growth, urban watershed renewal and environmental conservation. His approach is influenced by urban planning thinkers and writers, Jane Jacobs, Christopher Alexander and contemporaries who are putting ideas into practice. He is the City Organizer for Jane’s Walk Victoria – citizen-led walks to get to know your city.
Shannon Kernaghan – Researcher / Writer
Word wizard Shannon Kernaghan would probably want to edit that description of herself. But it’s true: she does wonders with information, ideas – and words. Shannon has been our principal researcher / writer since 2000, during which time she has created clear and creative content in the form of web content, news releases, annual reports, newsletters, advertising and more. Our clients in many industries, private and public sector, unanimously say that Shannon is a delight to work with.
Shannon Littke – Partner Consultant
Red Deer, AB
People, cultures and the arts; these are what inspire Shannon and contribute to her unique skills, strengths, creativity and passions. With over 10 years experience working with vulnerable individuals across Alberta, she is able to actively apply her education, volunteer and life experience to focus on solution finding and creative out-of-the-box processes to achieve results. With a foundation grounded in fine arts and psychology/counselling, she has found a natural calling to the creative therapies including arts therapy and expressive therapy. Her diverse experience in not-for-profits has given her a perspective of the conflicting and intertwining systems within community and our larger society that impact people’s lives in a variety of positive and negative ways. Shannon is excited to begin new projects in place making, urban planning and finding creative solutions to address cultural and societal challenges in urban and rural areas.
Jacy Morissette – Partner Consultant
Jacy recently relocated to beautiful Victoria, BC, which provides an effortless daily dose of reasons to live in gratitude through its support of the arts, community leadership and natural environment. These are a few of my favourite things. She has an educational background in business marketing, humanities and facilitation and work experience in arts management and complex community facilitation. Jacy has developed a specialized lens and creative approach that allows her to capture collective wisdom, inspire social change and deepen community impact. A believer and facilitator of Circle Process, Jacy is driven by the desire to create the space for authentic engagement to connect, empower and enable the co-creation of safe and vibrant places to live, work and play.
Adrian Myszka – Future Cities
Following a decade spent as a public safety and risk management professional, Adrian has turned his attention toward capacity building projects that support community resilience and neighbourhood vibrancy.
While working at Greater Victoria’s economic development partnership, Adrian was on the team responsible for developing the region’s ‘Smart South Island’ initiative, a joint private-public undertaking that seeks to address a multitude of social problems facing residents via the application of data and connected technologies. This included coordinating the regional response to Infrastructure Canada’s ‘Smart Cities Challenge’, a national competition for $10M in federal funding to implement projects associated with this initiative. This proposal has since been shortlisted, and has received a bronze Excellence in Economic Development Award from the International Economic Development Council.
Adrian is passionate about experiential learning, he has undertaken a variety of projects in Nepal, Canada, the United Kingdom, Norway & India while completing his Bachelor of Information Systems from Australia’s Deakin University, earning him Deakin’s ‘Global Citizenship Award’. Adrian is also an active member of the community, he currently volunteers with Emergency Management Victoria’s Urban Search & Rescue and Emergency Social Services teams, and contributes to projects run by the Greater Victoria Placemaking Network.
Bill Neher – Partner Consultant
With over 30 years’ experience in the fields of building design, project management and development, Bill has worked on a wide array of projects. This includes almost a decade at the Corporate Head Office of IPSCO Inc. in Regina as the project administrator and cost controller for their capital projects across North America.
Bill’s been researching and implementing green building concepts as far back as the early 80’s and is a certified LEED Green Associate.
Over the span of his career, Bill has actively studied and researched urban design and development. Recently, he was accredited by the Congress for the New Urbanism demonstrating an in-depth knowledge of, and commitment to, the theory and practice of New Urbanism. He is a self-confessed zoning nerd, and studies the impact of zoning bylaws on health outcomes and poverty.
Giving back to the community has always been a priority for Bill and he has served on the boards of numerous organizations including the Regina Jazz Society and Habitat for Humanity.
Shawna Regier – Partner Consultant
Shawna is a certified Crime Prevention Through Environmental Design (CPTED) practitioner and is also trained in SafeGrowth®. She coordinates all Alberta-based projects for Rethink Urban Inc. She is originally from Calgary and now lives in Lacombe, Alberta. Shawna has a background in collective impact and security management, and has a keen interest in arts and culture. Through the use of CPTED methodologies and working towards a unanimous and proactive approach, Shawna strives to create safe communities and neighbourhoods. She is a community builder at heart and understands the importance of collaboration and cooperation in every project she undertakes.
Ame-Lia is a community health specialist who has focused much of her career on helping communities, companies and governments understand the health and social implications of projects, policies and programs.
Using health impact assessment (HIA) as a tool she has supported decisions on housing projects; local, regional and state policies; non-renewable and renewable energy projects. Her experience in HIA spans across Canada, the US, Mongolia and Burkina Faso and includes capacity building, technical reviews, stakeholder engagement, process development and implementation.
She brings to her work a calm presence, a joyful demeanor and an uncanny ability to get to the root of any tension. With a health lens she provides a road map to solutions that result in greater understanding and forward movement. Ame-Lia has a B.Sc. in Kinesiology, an M.Sc. in Epidemiology and has been working in the field of public health for over 14 years.